Case Study # Medizinfuchs


Campaign idea:

Medizinfuchs is Germany's largest price comparison for medicines. Together with over 180 mail-order pharmacies, this price comparison platform can offer more than 350,000 medicines at the best conditions.

The special feature of the medicine app is the notepad. You add all the medicines you are looking for to this list and the app then compares all the providers to get the best conditions. (e.g. low-priced medicines and free shipping).


The aim of the campaign was to make the community more aware of the app as well as the potential savings that can be made by using it, thus increasing the number of app downloads and making the app even better known.


To explain the app easily and clearly, we used short moving images. In addition, we wanted to refer to the app stores. It was immediately clear that we would choose Instagram Story as the content. In this case, the choice of talents in this campaign was not limited to one category or topic, as is usually the case.

Because at Medizinfuchs you can find the right medicine from all areas. In a first test campaign, we started with family influencers who wanted to stock up either for the cold season or for the next trip. And then, in a follow-up campaign, we ventured out to lifestyle bloggers.

And the result is something to be proud of:


A mix of 16 Nano- and Micro-Influencern
From the areas: Family, Lifestyle, Beauty

Story Views: +28.000
Link Klicks: +2500

Feedback: „Very good and fast implementation“

Due to the high satisfaction of the client, he has become one of our regular customers and together we regularly implement great campaigns.

Get in touch with the influencer