Case Study # Christy NG x DHL
CAMPAIGN-IDEA
Inspired by the courier service that delivers to us every day, this collection by internationally renowned designer Christy NG is a tribute to all DHL employees who are always there for us, come rain or shine! This is exactly the message that influencers should be conveying.IMPLEMENTATION
Two of our Macro Influencers drew attention to the background of the Christy NG x DHL collection with their individual and creative content and showed in their stories how they stylishly and skilfully put bags and sandals in the limelight. In order to increase the traffic, we realised a competition together - this resulted in significantly more engagement. The insights from the reporting show the high interest of the followers to learn more about the collection.
REPORTING
2 Macro Influencer
From the Lifestyle section & Fashion
With more than 100.000 Followers
Likes, Comments, Shares
Total Storyviews 120.000 & + 1000 ClicksLink & Sticker Tabs were used by the community to access Christy NG's website and participate in @dhlecommerce's Instagram competition, among other things. As of February 2022, the dhl competition video has more than 1.7 million views.