Case Study # Center Parcs
Centre Parcs, probably the best-known provider of holiday parks, has made it their mission to bring people and nature together. They have achieved this goal: in addition to parks in the Netherlands, there are locations in France, Belgium and Germany that have been offering families attractive ways to spend their holidays or weekends for years.
For the #UrlaubHeißtCenterParcs campaign, Center Parcs was looking for influencers to show how they spend a long weekend or a short trip during the week in a park near them. It did not matter whether the influencers travelled with their family, partner or friends. During their stay, they had to introduce the accommodation and present the possible activities in the chosen park.
Since we had hardly any restrictions when it came to choosing influencers, we first made some suggestions to the client from our portfolio, focusing on lifestyle, family, couples and travel. Finally, we jointly agreed on two talents: a family influencer and a best-ager lifestyle influencer to launch our first test campaign. The content was defined as ongoing stories during the stay and a final post at the end.
Total views (story): +2.000
Total number of interactions: +500
Link clicks: 200
Feedback: Great influencer selection, high-quality videos and creative implementation!