Talent

Talent is often referred to as all the people in an agency database, but terms like Faces and Characters are also common. In an Influencer Agency, Talent is often considered a generic term, because not every Influencer wants to be called one. In most cases, they are more than just content creators, many blog, produce music or edit their own YouTube videos. Since there is no general regulation, agencies are free to define the term on their own.

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