Social Media

The term social media describes websites and apps through which users can create, share and network content. A central feature of social media is interactivity.

It encompasses the totality of digital technologies and media such as weblogs, wikis, social networks or apps through which users can communicate, network and share content online. Influencers use social media networks to build up subscribers via their channels and to play on them with storytelling, advertising or product placement as part of influencer marketing campaigns.

The best-known and most important social media networks include Instagram, TikTok, YouTube, Facebook, Snapchat, Pinterest and Twitter.

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