Petinfluencer

Petinfluencers are influencers or private individuals who share the lives of their pets on social media platforms like Instagram or TikTok. With the help of their pet, they quickly get a high number of followers and, like human influencers, get paid for sponsored posts and appearances. The majority of petinfluencers are dogs or cats, but pigs, hedgehogs or birds can also establish themselves as advertising petinfluencers together with their owners.

For example, a verified profile exists on Instagram for the cat of the late designer Karl Lagerfeld, which is maintained even after his death by an agency specializing in Petinfluencers.

Back to our Influencer Wiki