With Nofilter or the hashtag #nofilter, the influencer signals that a post has not been edited with an (Instagram) filter. The social media platform Instagram, for example, allows the use of a wide range of image filters with the aim of improving the image quality.

A nofilter image is a spectacular image that appears incredible even without the use of filters. To emphasize this, influencers post the #notfilter or #nofilterneeded in the caption of their post.

Back to our Influencer Wiki