Macro Influencer

Macro Influencers are Influencers with a number of subscribers in the six- and seven-digit range, who in most cases produce a lot of content. The goal of macro influencers is to reach as many people as possible and to keep their followers always up-to-date. Macro influencers usually have a declining engagement rate due to their high number of followers, as messaging features are often disabled and the comment function is rarely used.

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