Interactions are understood to be the most diverse actions and the reciprocal interaction of different actors. Social networks such as Instagram or TikTok form the basis for Influencers and interaction is therefore the central element of influencer marketing.

Interactions on Instagram and Co. not only lead to the influencer remaining in the memory of his followers, it is also a reach-bringer. The more people interact with posts, the more important the respective portal rates the content. Social media interactions include likes, comments, shares and clicks on certain content of the influencer.

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