Influencers are people who are specifically used as opinion leaders due to their reach on digital channels such as Instagram or TikTok. In addition to a higher number of followers, it is particularly important for an influencer to have a community with whom they interact and on whom they thus have a certain influence.

Influencers usually have a relevant reach and can thus effectively and authentically promote a product, a service, a brand or a company to a specific target group.

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