Format protection
Influencers and influencer agencies often have to develop campaigns or concepts for advertisers. Especially in the development phase, the question often arises for many whether the developed ideas and concepts are already protected or to what extent appropriate measures for format protection are initiated.
Protection for formats, ideas and concepts is usually rejected by copyright jurisdiction. A tried and tested means for influencers and agencies is to be remunerated for the development of ideas and concepts for formats in influencer marketing as part of a contract.