Filters are virtual computer-generated images or video effects that can be inserted into the real world. Among other things, they are called AR filters, which stands for "augmented reality". Filters give the image a balancing colour, strengthen the quality of the images and make them shine in a new light. Filters are often used in the Instagram app, and influencers often even create their own filters or even entire sets that fans and followers can buy. Most of the so-called presets can be applied to images with the Adobe editing app Lightroom, for example.