Channels are digital platforms that are generally used primarily for communication and the exchange of information. In influencer marketing, the social media platforms YouTube, TikTok and Twitch are referred to as channels, while private individuals are referred to as user accounts.

For a planned influencer marketing campaign, not only the choice of the right influencer is important, but also the choice of the right channel for the success of the campaign - the right target group can only be reached via a well-chosen channel.

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