Affiliate marketing
In affiliate marketing, advertising space is integrated into the websites of partner companies to draw online users' attention to the company's own offering. The advertising company or in influencer marketing: Influencer’s place, for example, links or advertising banners. In this case, the influencer offers the advertiser an advertising opportunity in the form of a tracking link integrated into a post or the associated caption.
Influencers receive a performance-based commission for a specific action.