Case Study # PuskuPusku
CAMPAIGN IDEA:
Since 2008, the cosy beanbags by PuskuPusku can be found in living rooms all over the world. The company from Lithuania has made it its mission to make every living room cosier and more spacious. In addition to the traditional beanbags, they also offer sofas that invite you to relax.
GOAL:
The company's goal was to make its Chill furniture better known on the German market, to increase sales and to show the world how beautiful and cosy furniture can be.
Implementation
We knew exactly what kind of influencers we needed for our goal: Interior. We focused on micro-influencers who are closest to their community and we were convinced that this way we could achieve the desired goal. Since the selected products are a bit bigger and videos were the best way to present them, we decided to use a reel as a content piece.
With this campaign, we were able to make it clear that furniture has to be anything but boring.
Reporting
As already mentioned, the focus of this campaign was on moving images. In addition to a reel, a creator also posted a reminder story.
The result:
Total Views: 98,475
Intaraction Total: 92.634
Link clicks: 289
Feedback: Super implementation and great selection of creative talents.